This week we are given task to analyse the data of the International Air Transport Association (IATA) report on rising fuel & operating cost and use the information given by using the visual graph.
Figure 1. The IATA report.
Task:
1. Generate an information graphic that explains the relationship among gross revenue, gross expenses, cost of fuel and cost of fuel as percentage of expenses from the year 2000 to 2009.
Answer:
2. Explain the consideration you made in designing the information graphic.
Information graphic is a visual representation of data, knowledge or information. These graphics are used where complex information such as the in the figure 1 above are needs to be explained in simple and clearly. As stated by Lester (1995, p.187), “informational graphics are primarily visual displays with the accompanying label & text that help explain an illustration’s meaning”. Therefore, although the table 1 figure above just a simple figure or images, it can present a rich amount of information without messing your head.
From the table 1 above, I am using the line graph. This is because line graphs are usually used to represent changes in data over a period of time. In a line graph, the data is first represented by points, and then line segments are drawn to join the points. In the table 1 above, we can clearly see the line of revenue, expenses and etc of the company rise and fall along the year from 2000 - 2009. Generally, the horizontal axis is used as the time axis and the vertical axis is used to show changes in the other quantity. In some line graphs, values along the lines themselves have no meaning; they can, however, show a trend.
References:
- Lester, P., M. (1995). Information Graphics. Visual communication: Images with messages. (p. 195). California: Wadsworth Publishing
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